Imagine for a moment if you will, that you are on the selction panel to choose a PPC for your local seat. You are down to the final three:
Candidate A associates with crooked politicians, and consults with astrologists, had two mistresses, he also chain smokes and drinks eight to ten martinis a day.
Candidate B has been kicked out of office twice, rises from bed at 11am, used opium in college and drinks champagne, brandy, and whiskey to excess every day.
Candidate C is a decorated war hero, vegetarian, doesn't smoke or drink, and hasn't had any extramarital affairs.
Which would you choose? TB will expand in the comments later.