When David Miliband declared his candidacy for leader last week, his straight out of the block approach lead to a rushed launch with a group of exhausted, miserable, barely know Labour MPs. All as old or older than him. Having just fought and lost the election campaign, David Miliband looked like one of the guilty men, awkwardly trying to congratulate Cameron before being able to turn the conversation to his announcement.
Compare and contrast his younger, less dorky brother Ed's launch at the eugenics loving Fabian Society's conference this morning. Note-less and comfortable in front of a audience, his bid was greeted with sustained applause. Has someone being having a little media training?
It was hardly a tough crowd for Miliband the Younger to launch his pitch to the semi-respectful, squeezable, soft left block of his party. It was more David Cameron to David Miliband's Davis. There he was jacket off, "descamisado" style, setting up his stall to the metropolitan Labour chatterers, reminding them the need to break out and fight in the rest of the country.
Just the two images show who has the better team in place, the better campaign up and running. David might have the support of a fair chunk of Labour's heavily deflated parliamentary party on side, but lest we forget the members and the unions have just as much say in this fight. Through AV David must win outright in the first round to avoid floods of second preferences for Ed pipping him to the post.And just because an MP has publicly declared doesn't mean they won't change their mind. This is going to be a very long summer for Labour.
It's important to remember these brothers haven't been exactly been allies for years. David was tightly embeded with the Blairites and Ed very much Brown's man through the last thirteen years of infighting and potshots. There will be no love lost here - when David Miliband was out there making noises before chickening out, his little brother was on TV defending Gordon against him.
No wonder Ed was so willing to drive a wedge through his entire family, to rebel against the natural order that was previously carefully adhered to. He's on to a winner here.. It can only be a matter of time before this is turned into a TV drama.