Sorry isn't always the hardest word

"The London Evening Standard today launches one of the most daring of publicity campaigns by apologising to Londoners for its previous behaviour.
Buses and tubes will carry a series of messages throughout the week that begin with the word "sorry." The first says "Sorry for losing touch". Subsequent slogans say sorry for being negative, for taking you for granted, for being complacent and for being predictable.
The ad posters, some of which will also appear on hoardings, do not mention the Standard by name but carry its Eros logo instead.
It's the first stage in a three-week publicity blitz that will also see the Standard relaunched on May 11, though details of what that will involve are not yet clear."
This is a brave strategy, and TB isn't really sure what they have to apologise for. Some snivvling lefties moan that The Standard helped to oust Ken and was clearly in support of Boris, but then so were the majority of Londoners. Hardly out of touch. Surely the impact of the London free papers are having more of an impact then any editorial stance or decision the paper has made in the last few years?
Either way it's always good to see people put their hand ups and admit to getting something wrong, if that is how they feel.
Over to you Gordon.. perhaps a few posters apologising for losing touch might buy you a few more hours.
